We are living in the era of Digitalisation. Today, everything starting from the smallest and going towards the largest is getting digitalized. Digitalisation has cornered us in such a way that today there seems to be no life without it. Following this trend, Marketing too has got digitalized which we call Digital or Online Marketing.
Online Marketing is a very wide term and consists of many areas and services. Everything starting from designing of a website to Google paid as well as free ads and progressing towards paid ads on various social media platforms and websites, everything comes under Online marketing.
Image Source: Google
One may google up ‘Creative Design Agency Canada’ and go through the list of top agencies. There are a number of online marketing services which can help a business to achieve recognition and success. Some of these services are discussed below.
- Website Design
To enter into this world of Online marketing as a business, one first needs a website. Only the presence of a website alone is not sufficient. One needs a website which is visually attractive, responsive and compatible on all platforms, devices and with all technologies. Further one needs a mobile-optimized site to increase the reach and strengthen the brand engagement.
- Search Engine Optimisation
Google has given us an option to advertise our business for free also. This option is Search Engine Optimisation (SEO). SEO is an activity which attempts to improve the rankings of a webpage or a website through organically earned clicks rather than buying them.
Image Source: Google
SEO is a time-consuming activity but it is completely free of cost. It yields results over months but the results are long lasting till some better quality is achieved. Further, one may google up ‘SEO Agency Canada’ to get acquainted with the top agencies for this service.
- Social Media Advertising
After Search Engine Optimisation, another service is Social Media Advertising. There are paid ads comes under social media advertising which usually run for the businesses on various social media platforms. These include Facebook paid ads, Twitter paid ads, Instagram paid ads, LinkedIn paid ads and many more. These services yield immediate business.
To know more about online marketing disasters and how to avoid them, check it out.